By Keith Mlauzi | Nehanda Business |
Local fast food outlet, Mambos Chicken has been warned about using sexually connotative adverts by the Zimbabwe Association of Accredited Practitioners in Advertising (ZAAPA).
ZAAPA President Barry Manandi said adverts by Mambos stood against widespread efforts to promote, elevate and empower girls and women.
The statement directed to Mambos Chicken reads, “We have noted with concern, that in recent times your business has been exclusively using sexualized content to promote your products.
“While it is your prerogative to create the brand that you desire, the introduction of lewd and course innuendo has come to the Association’s attention and members of the public hence raised concerns around this.
“Your latest piece of work has been of most concern, as not only does it center on your chosen sexual slant, but further, insinuates the violation of women, using your chicken. The inference is around your suggestion as a brand, that at the purchase of Mambos chicken for a woman, sex must be the immediate reward.
“In a society that has made it policy to promote, elevate and empower girls and women, this is not only against government policy, but flies in the face of womanhood.”
Manandi threatened to take action against the fast growing food outlet if they continue with sexualized content.
“While your material has been of concern generally, it is this latest piece of work that is most worrying. We now implore you, your marketing team and those handling your brand, from a creative perspective, to assess whether your desire is to promote great-tasting chicken or to tear the moral fabric of the nation, through advertising working that borders on pornography. As you are aware, and action will be taken by this Association.”
Mambos has become known for creating adverts that are full of humour and sexually connotative meanings.
Recently the company sparked controversy after posting an advert which read: “Kana akute gera Mambo’s Ngaapinde Hake amana” which is taken from “Ngaapinde mukomana” meaning Nelson Chamisa should get into office but was later turned sexual. Nehanda Radio
Ngaapinde ndiyo yanetsa kwete composition yaanyora Iya Marry arikutodawo ma organization iwayo but kana 1ririkubatika
Which one
Asi Zodwa Wabantu munodako asina kusimira kwakuzoti Carnival lol NHM yakurwadzai lol
As usual the most insecure politician in Zimbabwe also known as Grandpa Hitler does not want Mambos to use their popular catchy slogans that are somehow related to MDC-A lingo. Zim politics is pathetic
Kkkkk shoko rakasvika# Ngaapinde hake mukomana
But shoko rasvika haro. #ngaapindehakemukomana
I wish to taste their food
There is no sexual connotation in their adverts vanhu vakungorwadziwawo with creativity chete .
Inini hangu i enjoy their creativity zvenyu izvo zvekuzoti its improper hameno
Arwadziwa mazanu aligned ne #ngaapindehake
interesting how people can defend immoral language in public just because the person who said it is not among their favorite, ma adverts avo anonyadzisira (what does it mean kuti “murume chaiye anodya chidya masikati”
Oscar M Magombedze zvoreva ka kuti m
anodya😂😂
Oscar M Magombedze we are a pathetic nation. Would you be happy explaining those ads to your children? We have sunk low brother, and the people are justifying all this trash as politics 🙆
Oscar M Magombedze ko ‘kana uchida kunyatsonakirwa usagumire muzvidya’ yechicken inn ndiani akamboitaura? Murume chaiye anodya drumstick maskati ka. Iwe ndiwe une dirty mind. Mambos are being attacked for using ‘ngaapinde hake amana’ yaChamisa not marketing.
Thomas Mawire Saka vulgar language should continue because iri kupushira Agenda yatiri kuda here? We are better than this. Surely, we can campaign cleanly through other platforms- ini ndaramba pa Vulgar apa. All of a sudden hamuchaona vulgar because they are pushing for a younger leader? Can you explain these adverts to your child?
Luke MukundiLuke Mukundi what is vulgar about ‘ngaapinde hake amana’? You gave a vulgar connotation to an innocent statement. Ndimi makapa mawords anenge beans, dora and chinhu bad meanings maakuda kuti ava vulgar. Garai pasi
Thomas Mawire Shaa haikona kuita kunge usina kudzidza. There is absolutely nothing wrong with that statement if it is used in isolation- Here it is being coupled by “Kana atenga “huku”….” It’s not innocent and you know it! Instead, an innocent girl from the ghetto is going to be coerced into cheap sex upon being blessed by a piece of chicken. Ngatisanyeperei kuzungaira. If we want to campaign for mukomana, let’s do it some other way. Tiri kutomudawo mukomana wacho.
Luke MukundiLuke Mukundi so to u kana munhu akatenga chicken paanokwanisa kupinda pakati pemakumbo chete? And to you its only men who buy chicken for women?! Ko mu frendzone hamupindwe? Ko mumoyo? Ko murelationship?! That message had a thousand connotations and in this case it related to a movement #NgaapindeHakeMukomana yeMDC-A, why ddnt they think kuti pari kurehwa pachigaro? Mambos is being attacked for allegedly pushing Chamisa’s movement. Hazvina kana basa nevulgar izvi. After all, of all the things that pressure a ghetto woman that she has been exposed to like kuona her age mates graduating, starting businesses and getting married if she chooses kukwirisa for chicken of all the pressures whose fault is it?
Thomas Mawire I rest my case brother. Thanks for the engagement though 🤝🏽
Haaaa they have been doing this for some months, only the recent one triggered all this…… Tikukuzivai
ZAAPA ikutongoitiswawo iyi vakutoudzirwawo zvekuita ..Charwadza ichoo #NGAPINDE HAKE MKOMANA.
Haaa Zimbabwe 🇿🇼
Kutonzwa kuda Mambo’s chicken , kutoihwawo
Saka vanhu votadza kuita business nekuti makafa pfungwa here
They are some similarities though chicken 🍗 and …..
Saka tototamba ngoma yaSatan coz paita tumavara tunosuppoortwa nemdc vanhu ityai mwari…. Plus mukagona kutikwanira zvinofamba bhoo. Hatisi mabharanzi kaisu toda good morals not zvezvifeve izvo ibvai apo manzwa…. Motsamwisa Tenzi mwari wedu handika
Stop it
The owner is not pro zanu
Pfee Very Mnandi 😂