Kanye West loses billionaire status after Adidas cuts ties with rapper

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Kanye West is no longer a billionaire after clothing giant Adidas cut ties with the troubled rapper saying it does “not tolerate antisemitism and any other sort of hate speech”.

West’s personal fortune has taken a hit, with Forbes reporting the artist is now worth $400m, down from $2bn.

West had a lucrative deal with Adidas for his Yeezy brand with even the clothing giant admitting at one time this was one of the most successful collaborations in the company’s history.

In 2020, the partnership brought in nearly $1.7bn in revenue for Adidas, according to Bloomberg, and was due to expire in 2026.

West who has in the past admitted from mental health challenges and is bipolar has had a troubled time recently. He recently donned a “White Lives Matter” T-shirt design at Paris Fashion Week.

A few days later he posted controversial antisemitic comments on his Twitter account. Both Instagram and Twitter suspended his accounts.

Twitter locked West’s account on 9 October after it removed one of his tweets that said he was going “death con 3 On JEWISH PEOPLE”. The platform said it violated its policies against hate speech.

Facebook followed suit and restricted West’s Instagram account on 7 October after the rapper made an antisemitic post in which he appeared to suggest the rapper Diddy was controlled by Jewish people – an antisemitic trope.

Adidas has confirmed that his Yeezy products will now be pulled from sale and the company will make a net loss of £217m in 2022 as a result.

In a now deleted Instagram post, West had previously accused Adidas of stealing his designs.

On Tuesday Adidas issued a statement saying;

“Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

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3 years ago

Usanyeperwe and usanyepe Kanye is worth 11 billion

3 years ago

Real Rasfreedom It’s sad that this man is having to attack his own black people and other minorities like jews just so that he can be accepted by Republicans. Remember when the old Kanye once said, George Bush doesn’t like black people but today he is craving to be accepted by the same Republicans. SMH

3 years ago

Barney R. Czov remember jews run the music industry

3 years ago

Real Rasfreedom did jews colonize Africa and enslave black people? Are the Jews in charge of African countries economies? Are jews holding vastly tracks of lands in Africa at the expense of Africans? Knowing your history is very important or you will end up praising your real enemy. Screw the music industry. We want to build generational wealth like other races, like what the Chinese are doing right now. Are they using the music industry to do that? All the billionaires in the world like Elon, Gates, Jeff Bezo, did they get through the music industry? Owning land, properties and embracing technology is what will lead our people to the promised land. Supporting Kanye West madness is not it.

3 years ago

Barney R. Czov I’m not sidig wt any1 but you know wat happens wen you kick the plate u eat in

3 years ago

Barney R. Czov we are on the same page only that we not getting each other

Arikubroka zvake akaramba achiita beans he losing business

3 years ago

Musazvinyepere Anabhangu

3 years ago

The Illuminati is taking back its riches as Kanye is on a mission to expose them

3 years ago

It’s sad that this man is having to attack his own black people and other minorities like jews just so that he can be accepted by Republicans. Remember when the old Kanye once said, George Bush doesn’t like black people?

Thats Nehanda shit

3 years ago

Ladies and gentlemen former billionaire award goes to YE

3 years ago

Wataura chokwadi

3 years ago

Usakande msasi

3 years ago

Jews run the world , it’s not a secret that Jews continue to kill and occupy Palestinian land but the world does nothing about that . Say anything truth esp if you are a person of influence they will try to ruin you.

3 years ago
Reply to  Ras Wencislaus

Ras Wencislaus am suprised a german firm would take such a stance. Again West is a Trump fan how does he diss Jews when his camp is excessively pro Jews. I dont like the way Jews bully people all around the world to believe their story when the Palestinian story is not being taken up

3 years ago
Reply to  Ras Wencislaus

Pardington Matekwe l think adidas is just protecting their brand especially towards the world cup .

Nonsense musanyora zvamusingazivi. By the way 60% of Adidas sales are from the Yeez brand

3 years ago

Whatever

3 years ago

ndezveikoko izvo maboona kuti nhasi mazupco Ari kufamba sei

3 years ago

I would rather buy ye than Adidas

3 years ago

Kanye chibaba..watch this space

3 years ago

Rehab straight with this one

3 years ago

Jackass😂😂😂

3 years ago

It’s only Blacks who suffers all the time .PINK PEOPLE gets away with murder.

3 years ago

Hmm I don’t subscribe to this. KWest is worth more than $5 billion without music and the so called Adidas.

3 years ago

Businesswise he will not go down but he needs to stay away from racial politics.

3 years ago

Don’t be foolish to write nonsense

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