SOUTH AFRICA – Jay Badza, the marketing and public relations wizard who is famed for mentoring various media personalities in South Africa, including Bonang Matheba, has died at the age of 38.
The death of Badza, who managed Matheba for five years and featured prominently in various aspects of her professional life, was announced by his agency, Orchard on 25.
The circumstances surrounding his death were not disclosed.
“It is with deep sadness that we share the devastating news of the passing of Orchard on 25 Founder and Head Honcho, Jay Badza,” read the statement by Orchard on 25.
Badza was further described as a true visionary and passionate leader in the PR and marketing industry who poured his heart into elevating young creatives.
“He wasn’t just a mentor but a guiding light who nurtured countless individuals and ignited their potential. His unwavering commitment to innovation and the relentless pursuit of excellence not only transformed the industry: it transformed lives,” continued the statement.
“Our deepest sympathies and unwavering support are with Jay’s family during this unbearable time. We share in their grief and express our eternal gratitude for the extraordinary legacy he leaves behind,” ended the statement.
Hailing from Dobsonville, Soweto, Badza dropped out of a Bachelor of Arts in Motion Picture for Marketing. He later completed a BBA in Marketing Management at IMM.
He began his career with an internship at Meropa Communications and thereafter worked for agencies like Jenni Newman PR and DNA Brand Architects.
The award-winning PR extraordinaire became a significant figure in the industry, leading numerous successful campaigns and managing several prominent brands.
