Delta, PSL marriage continues; new three year US$3.3m sponsorship deal

Delta Beverages has officially extended its sponsorship of the Premier Soccer League (PSL) in Zimbabwe and the Chibuku Super Cup for another three years.

The new deal set to expire in 2026, is worth US$3.39million.

This was confirmed during a ceremony held in Harare on Thursday.

The PSL also confirmed this on their social media platforms, they wrote on Facebook:

“Thrilled to announce the renewal of our partnership with Delta Beverages to the tune of over 3 million US dollars from 2024-2026. Together we are set for another chapter of triumphs and unforgettable moments.”

The new deal will see the PSL receive US$2.265 million, while the Chibuku Super Cup will get US$1.125 million.

Per season, the Castle Lager PSL will receive US$$700,000 with the Chibuku Super Cup getting US$375,000.

Delta’s sponsorship of the PSL, dates back to 2011 when the multinational company came on board after the withdrawal of CBZ from sponsoring the domestic league in 2008.

This significant support from Delta whom the PSL Chief Executive Officer Kenny Ndebele once described as “our (PSL) long standing partner”, is good news to the ears of local football lovers.

Meanwhile, the upcoming 2024 season starts on Saturday with the Castle Challenge Cup match between league champions Ngezi Platinum Stars and Chibuku Super Cup winners Dynamos.

The much anticipated Premier Soccer League will then commence on 2 March.