LONDON – AMA Fest, the largest Amapiano festival in the world, is thrilled to announce a landmark partnership with Amarula.
This collaboration brings together two powerhouses in the music and beverage industries, promising an unparalleled experience for Amapiano enthusiasts on the 31st August 2024.
As the leading Amapiano festival, AMA Fest has consistently celebrated the vibrant culture and infectious rhythms of Amapiano music, drawing fans from across the globe.
Partnering with Amarula, renowned for its rich heritage and African spirit, aligns perfectly with AMA Fest’s mission to deliver an unforgettable festival experience.
“We are excited to partner with Amarula. Amarula embodies the essence of Amapiano,” said Donald Mbeutcha, Global Brands and Partnerships Lead for AMA Fest.
“This collaboration enhances not just the festival’s offerings, but also a deeper connection to the culture of Amapiano providing fans with unique opportunities to engage with the Amarula and Amafest brand throughout the year.”
Attendees can look forward to exclusive Amarula activations during the festival and throughout the year, allowing them to experience the brand’s creativity and passion firsthand.
From interactive sessions to tasting experiences, Amarula will be bringing its signature touch to AMA Fest.
In addition to these exciting activations, Amafest and Amarula are offering fans a chance to enter a draw to win tickets to an exclusive event, taking place this year.
This exclusive event promises to be a milestone in the Amapiano scene, further cementing the partnership’s commitment to innovation and cultural celebration.
“Amarula is proud to join forces with Amafest, a festival that celebrates the very heart of Amapiano music,” said Charmelle Conning, Global Brand Lead for Amarula.
“Our partnership is a testament to our shared values of creativity, community, and celebration. We can’t wait to engage with Amapiano fans around the world.”
For more information about Amafest and Amarula’s exciting partnership, and to enter the draw for the November 2024 event, visit their website and follow their social media channels for updates.
AMA Fest is the largest Amapiano festival in the world, dedicated to celebrating the dynamic and soulful sounds of Amapiano music. Held annually, Amafest attracts thousands of music lovers, offering an immersive cultural experience that transcends borders.
From humble beginnings in South Africa, Amarula has risen to the status of a global icon. From 1989, best known for the award-winning original Amarula Cream Liqueur and now a gin made from real marula fruit spirit only found in sub-equatorial Africa.
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