Mushonga calls for Zimbabwe to sell brand at FIFA World Cup in Qatar

Zimbabwe’s ambassador to Sweden, Priscilla Misihairabwi-Mushonga asked the government if there is any plan to market the country at the 2022 FIFA World Cup to be held in a few weeks in Qatar.

She stated this at a meeting organised by the Foreign Affairs and International Trade Ministry at Rainbow Hotel in Bulawayo this week.

She said the best laid plans would not work without financial backing.

“Where we are we are finding that other countries are moving faster than we are in selling ourselves and it’s largely because they put money into those processes,” she said.

“Are we going to invest money in some of these things (World Cup) so that this brand thing goes out with the message? Otherwise there will be all this good work that you have spoken about, but without putting money into it you will find that that’s where we are lacking.”

Information Minister Monica Mutsvangwa had urged the diplomats to market “Brand Zimbabwe” to pull more foreign investment and lure tourists.

She said the diplomats had the responsibility of defending and promoting all the aspects of the country, politics, defence, security, culture, investments and trade relations.

She added: “Our friends, political partners, foes, and all those that are interested in the country come to you first before they land in our country. You’re the first image of the country that they encounter and as such we will often be judged or commended through you.

“Needless to say, you bear a special responsibility in promoting and maintaining a strong brand for our country. You often deal with Zimbabweans in the diaspora and these are people who play very special roles in brand Zimbabwe excelling.

“The ministry of information hopes to establish a strong partnership with you to package attractive investment information for the development and prosperity of the people of Zimbabwe. This should be fairly easy to do, considering the policies and strides which the second republic has made,” Mutsvangwa said

The World Cup starts on the 20th of November 2022 ending on the 18th of December 2022.

2022 Fifa World CupPriscilla Misihairabwi-MushongaQatar
Comments (113)
Add Comment
  • Prince M Matahwa

    Whats ther to market. Marketing Human Rights Abuse????

  • Dudu Tutu

    The military state don’t need marketing

  • Marshy Mtero

    Yea vanhu vakangwra , kudZinga m p we mzaraban nekumuita ambassador

    Politics is a dirt road

  • Noah Moyo

    Ko ndokwaava? Akasiya opposition 😲

  • George Chagweda

    Dai mambomira izvozvo cde bcz the money the gvt will use for a high powered delegation to qatar inenge yakawandisa by far pane inozobuda after the visit or even nothing will come out

  • Sekri Mbodo

    How come opposition mrmbers serving as diplomats balance me there

    • Dumi Ndlovu

      Sekri Mbodo MDC is not opposition. It’s a ZANU PF subversion arm

    • Sekri Mbodo

      Dumi Ndlovu i understand prisilla was appointed during the GNU and was supposed to be recalled after the GNU ,i see this as a move to silence opposition voice in the country by Zanu pf

    • Allen Siriva

      Sekri Mbodo that’s democracy not party politics

    • Allen Siriva

      Sekri Mbodo you are wrong she was deployed after GNU

    • Dumi Ndlovu

      Sekri Mbodo that doesn’t change anything. Mwonzora and his lieutenants were planted way before the GNU

    • Tichabhuya Kuguma Mwazwa

      Sekri Mbodo misihairabwi nanaTrudie Stevenson(ambassador tp senegal) ndovakadyiwa nezanu since GNU.
      Kukara mari mbwa idzo.

    • Sekri Mbodo

      Yaah prisilla i remember very well she was involved in a scam where she altered contents of her late husband will just to deprive the children of the husband of their inheritance and that case was struck of the roll ,i think on condition that she joins zanu pf

    • Sekri Mbodo

      Panganai Desmond Mrambatsvina Ambassadors are handpicked by the President of the country obvious he picks from his party not opposition in most cases, thats why i thought maybe she was picked in gnu

    • Panganai Desmond Mrambatsvina

      Sekri Mbodo the president is not forced to hand pick from his or her party he can pick anyone to represent a country not party

    • Sekri Mbodo

      Yes i know but with zanu pf government culture can you point one who was picked from opposition since besides technocrats

  • Velempini Vee Lunga

    You only market a sellable assert mama,,who buys an economic graveyard 🤷‍♂️

  • Karemera Mtete

    Dzichakakwana here isu tisingatambi chero afcon. Kufa kupuwa mari dzokundogara mumahotera eish majoki anonetsa.

  • Sunny Collins

    So u fools think the whole world doesn’t know that Zimbabweans exists and its a worst country to invest in

  • Amisi Saidi

    The only way to market Zim at world cup is to play there you sell out

  • Talent Hanyani Jonas

    Since when do a whole country market itself in 2022 after all these years 🤔. We need a new generation with updated reasoning.

  • Dumi Ndlovu

    But you are “under sanctions” and banned from FIFA events

  • Sherpard Denga

    MaiMushonga munodeiko ku W. Cup tajadzingwa kare ku FIFA uko

  • Mthenjwa Ndlovu

    𝙸 𝚠𝚊𝚜 𝚠𝚘𝚗𝚍𝚎𝚛𝚒𝚗𝚐 𝚠𝚑𝚢 𝚒𝚜 𝚜𝚑𝚎 𝚜𝚘 𝚚𝚞𝚒𝚎𝚝, 𝙸 𝚍𝚒𝚍𝚗’𝚝 𝚔𝚗𝚘𝚠 𝚉𝚊𝚗𝚞 𝙿𝚏 𝚑𝚊𝚜 𝚜𝚒𝚕𝚎𝚗𝚌𝚎𝚍 𝚑𝚎𝚛!

  • Mthenjwa Ndlovu

    𝚂𝚑𝚎 𝚑𝚊𝚜 𝚗𝚘 𝚒𝚍𝚎𝚊 𝚊𝚋𝚘𝚞𝚝 𝚜𝚘𝚌𝚌𝚎𝚛, 𝚜𝚑𝚎 𝚋𝚎𝚕𝚒𝚎𝚟𝚎𝚜 𝙵𝙸𝙵𝙰 𝚒𝚜 𝚊 𝚙𝚕𝚊𝚢𝚐𝚛𝚘𝚞𝚗𝚍 𝚕𝚒𝚔𝚎 𝚂𝙰𝙳𝙲 𝚊𝚗𝚍 𝙰𝚄.

  • Tererai Zivanai

    Ko tengeswa nyika here Ku world cup hakuitwe zvema mega deals uku

  • Wonder Gambiza

    Ku Sweden apedza ku marketer Zimbabwe, the sellouts

  • Kairo Kairo

    Haaa marketing Zimbabwe zvakafanana wee, uno maketei

  • Bishop Leon

    So she z an ambassador like maridadi

  • Tau Binz

    A political prostitute.

  • Simba Georgeson

    Which country?this fucked up one?what is smoking now?as if she doesn’t know that the country is upside down.just enjoy your loot and selling out bonuses

  • Mgcini Moyo

    First of all your country was banned by FIFA for some reasons fix that first

  • Elizabeth Nxele

    Kubvunza gudo rakasasikwa kuti inyama yeyi uchiwona musoro kuti igudo

  • Gwete Gwete

    🤣🤣🤣🤣 better to be re_colonised

  • Zwide Mihha Ndlovu

    Hon Nqobizitha Mangaliso Ndlovu I have seen the marketing of #zimbo in Spain during Laliga games ….hook up with Ambassador and do something …it’s worth it

  • Moses Madzovo

    What is it that is sellable from Zimbabwe?

  • Shepherd Nyamayedenga

    Marketing Zimbabwe for failing to improve the stadia around the country to match world standards. When government intervenes in the football administration and fire the office bearers unprocedurally. The marketing will be targeted to whom and aiming for what in the end.

  • Mike Sora

    Vanopenga mai muhure avo, ndavagadzirise Zifa first than kuhukura uko

  • Nkust Madala Skotz

    No need the country is already well known for poor administration of football and etc

  • Rumbie Thelma

    Imi zivayi zvekugadzirisa ma printers ekuma embassy kwenyu, you won’t believe that they use handwriting to authentcate our Zimbabwean documents in Europe. Ngavazive mission yavo chayiyo…. Fifa ⚽️ and Qatar zvinei ne embassy ye Sweden?

    • Martin Mazhawara

      Nanette Allmark
      That woman is a Hure of Zanupf
      Baya wabaya nyama yekugocha

    • Stanley Bond

      Nanette Allmark NEVER mind that woman. ..thinks with her butt

  • Jeremaih Mabhena

    The game of soccer does not entertain politics of any kind…FIFA regulations are loud and clear

    • Douglas Dumisani Molai

      Jeremaih Mabhena she has become doom since she joined zanu pf, Fifa does not entatain any political issues in the world of soccer

  • Tinashe Mharadze

    They now want sponsored freight and accomodation at the world cup. Sponsor yourself and use your leave days, you witch.

  • Stan Mutara

    What exactly can we sell ? Help us ambassador

  • Gideon Seremani

    You a anMDC opposition ambassador, a sell out and secondly Zifa banned international soccer in zim under Zanu pf misrule::Priscilla go to hell=Useless

  • Muchembere Gina

    Ane point. Especially tourism industry. Ngavatangire ipapo. Especially the beach in BINGA ,

  • Ricky Munyaradzi Mukonza

    Nyama yakanaka inotaura yega. Marketing is good or bad as the product you are selling.

    • Moses Madzovo

      Ricky Munyaradzi Mukonza kkkkkk true, something nice and good market itself,

  • Ronnie Ngwenya

    How can you market the country when you are failing to sort out the fifa ban on warriors? shallow minded

  • Tofara Masunda

    TO SELL WCH BRAND KKKKKKKK YOU THINK THE WORLD DOESN’T KNOW ABT US

  • Tonderai Chivero Mambundo

    Everyone in the world knows the situation in Zimbabwe so there is no need tell people what they know

  • McDonald Brett Sokkah

    Put your house in order first are you not aware that you are no longer a FIFA member?

  • Frazer Muzondo

    Are you going to market corruption, poverty and ED Pfee

  • Albert Shavva

    She was once locked up.by the violent and corrupt regime of thieves and mass-murderers, now she wants to market the very same regime. Amazing.

  • Artwell Chitsa

    What can we market in zimbabwe? Go hell smilling

  • Elliot Dzikiti

    Priscilla has nothing to say she is trying to be relevant she sold out simple

  • Sekri Mbodo

    Isu vamwe tiri kudiaspora but takakuonai muchipepemberera muna 2017 musakanganwe

  • Charles T WekwaKuzvidzah

    Tanga waita ON your brains Prii we have nothing to do nezvebhora. Just like what we did with Agriculture, Democracy, etc ndizvo zvakaitwa bhora. At the moment we are busy kuUniversity of Corruption zvedu. Vamwe vari kuLooting Technical College

  • Chris Tshabs

    U Market yo team first other things follow.. Hw can yu market scarfs wen u re not recognised soccer wise by FIFA psychiatrists shd check yo faculties