Premier League clubs spent a January transfer deadline-day record £150m on Wednesday to take their overall outlay for the month to £430m, according to analysis by Deloitte’s Sports Business Group.
The most expensive move on the final day of the winter transfer window came when Pierre-Emerick Aubameyang joined Arsenal from Borussia Dortmund for a club record £56m.
Announcements continued to trickle in long after the 23:00 GMT deadline, with Eliaquim Mangala’s loan move from Manchester City to Everton made public at 00:53 on Thursday.
The top-flight clubs had already made this a record January transfer window, beating another record set in 2011 by £205m.
Then, Chelsea completed a £50m move for Liverpool’s Fernando Torres, and the Reds recruited £22.7m Ajax striker Luis Suarez and paid Newcastle £35m for Andy Carroll to take the deadline-day spend to £135m.
Seven years on, three other strikers made the headlines, with Aubameyang’s move reliant on Dortmund taking Chelsea forward Michy Batshuayi on loan, and the Blues replacing him with Arsenal’s Giroud.
The most expensive Premier League signing of the January transfer window actually went through on the opening day of the month, when Liverpool signed defender Virgil van Dijk from Southampton for £75m.
Leicester’s protracted move for midfielder Adrien Silva also went through on the same day, and before the week was out Everton had paid a club record £27m to sign Besiktas forward Cenk Tosun. Later in the window, the Toffees made a second £20m-plus signing in winger Theo Walcott.
Alexis Sanchez swapped Arsenal for Manchester United as one of the window’s most-talked-about deals went through on 22 January, with Henrikh Mkhitaryan going the other way – although Deloitte have not included any fees from this deal in their total for January.
Manchester City had been heavily linked with Sanchez, but switched their attention to a move for Leicester’s Riyad Mahrez, which they walked away from on deadline day, 24 hours after paying £57m to make defender Aymeric Laporte their club record signing.
According to Deloitte, the Premier League clubs’ total spending for the 2017-18 season is an estimated £1.9bn.
“While another record-breaking season catches the eye, Premier League clubs’ expenditure continues to be well within their means in the context of revenue generated,” said Dan Jones, partner in the company’s Sports Business Group.
“Estimated 2017-18 net spend of £755m represents just 17% of forecast 2017-18 Premier League revenue, in line with the average over the 15 years since the first transfer window in January 2003, as clubs increase investment in players in proportion to the overall growth of the football business.”
‘Big six’ flash big bucks
With competition for the Champions League places heating up, Chelsea brought in Giroud and defender Emerson Palmieri from Roma – the latter for £17.6m – while Spurs added PSG winger Moura.
The last of those deals meant spending by the so-called ‘big six’ – Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham – went from just £40,000 in January 2017 to £265m this year.
Those six clubs have traditionally set the tone for spending, but in the past two January windows it is the rest of the division that has been busy, perhaps influenced the league’s £5.136bn TV rights deal.
Jones added: “Such is the level of competition for a coveted top-four position in the Premier League, as well as ongoing European battles, that top clubs have been willing to break with more traditional summer investment strategies to steal a march on their rivals mid-season, with several club transfer records being broken in this window.” BBC