Former actress turns to business

Must Try

Trending

Nehanda Radio
Zimbabwe News and Internet Radio

By John Kachembere

HARARE – There is much more to Tatenda Mavetera than her fabled role as Tendai Jari in Zimbabwe’s first soapie, Studio 263.

Tatenda Mavetera
Tatenda Mavetera

The veteran actress, who broke into stardom nearly a decade ago on the small screen, is now into farming and logistics in in keeping with her status as a jack of all trades.

“I grew up in Gweru and came to Harare in search of greener pastures,” she said with a contagious smile.

Tatenda said besides being bewildered by city lights in the capital, she enjoyed life on camera and would have loved to continue acting full time were it not for the hyperinflationary period in the Zimbabwean dollar era.

“Life at Studio 263 was interesting and fun. Since it was first time there were a lot of new things I had to learn. It was an amazing experience worth learning to have a different flare to life’s offerings.

“The hardships of the economy and networking made me realise the opportunity in clearing n logistics. It’s an industry that you need contacts and references I got them from fellow friends and got into it,” the mother of two told the Daily News on Sunday.

Tatenda, who also once tried her hand at Talk Show hosting – with her programme “Time out with Tatenda” which tackled day to day issues and gave people the opportunity to talk about their problems – owed her success in the logistics industry to her husband Eddie, who is also in the same business.

She said notwithstanding the thrills of running a successful business, challenges are abound in the male-dominated shipping and forwarding sector.

“Small companies are not given huge contracts and we are also constantly faced with challenges of companies not paying on time and the general liquidity crunch in the country has not helped the situation,” she said.

The former Studio 263 actress, who temporarily bounced back into acting in 2013 featuring in the film ‘The Zimbabwe I Know,’ produced by renowned Nigerian star Ejike Asiegbu, noted that her passion for livestock and crops saw her venturing into farming.

“I got into farming because I love farming. I have realised that Zimbabwe being an agro- based economy, our fortunes can turn for the better if young people who have the energy get into farming to ensure food security in the country. Seeing this need after I had been allocated a farm I realised that I needed to effectively farm the land,” she said.

Blessed with two sons Daniel and Darien Anesu Kandira, Tatenda said she enjoys reading and spending time with her kids in between her hectic schedule.

“I also enjoy spending time with the youths. I have a few leadership roles among the youths so I enjoy spending time with them, helping them out – through socialising – and bringing out the best out of them,” she said.

And she has not completely cut ties with the film industry either.

“I also write concepts of movies on my free time. I have a lot of movie concepts,” said Tatenda, who is also the vice president of the Federation of Young Farmers Club of Zimbabwe. Daily News

Related Articles

RIGA, LATVIA. 15th July 2025. American YouTuber IShowSpeed on Latvian Radio balcony meets with fans. — Photo by gints.ivuskans via DepositPhotos.com

IShowSpeed’s recent Zimbabwe tour exposes how unaffordable internet stifles local creators

0
HARARE - Disparities in mobile data pricing across Africa have come into focus following recent live streams by popular American YouTuber IShowSpeed, with Rwanda recording faster audience uptake than Zimbabwe despite comparable population sizes.
Zimbabwe's Minister of Information Communication Technology (ICT), Tatenda Mavetera (Picture via Facebook - Tatenda Mavetera)

US sanctions likely to obstruct Zimbabwe’s digital monetisation talks with Google, Meta

0
HARARE - Zimbabwe’s efforts to secure direct monetisation for local digital content creators from global technology firms such as Google and Meta are unlikely to succeed under the current sanctions environment, analysts have noted.
Zimbabwe's Minister of Information Communication Technology (ICT), Tatenda Mavetera (Picture via Facebook - Tatenda Mavetera)

Zimbabwe’s ICT Minister Mavetera exposed for pretending she has a PhD

9
Zimbabwe's Minister of Information Communication Technology (ICT), Tatenda Mavetera, has come under fire for allegedly misrepresenting her academic qualifications. Mavetera has been using the title "Dr" despite only being a PhD candidate.
ICT Minister Tatenda Mavetera (Picture via Facebook - Tatenda Mavetera)

Zimbabwe’s WhatsApp Group licensing policy sparks outrage: ‘This is absurd!’

0
Zimbabwe's ICT Minister Tatenda Mavetera's announcement that WhatsApp group admins should register and obtain a license from the Postal and Telecommunications Regulatory Authority of Zimbabwe (POTRAZ), costing from US$50 to US$2500, have sparked outrage.
Zimbabwe’s ICT Minister, Tatenda Mavetera (right) seen here with NetOne GCEO Eng. Raphael Mushanawani as she tours the NetOne stand, 25 April 2024 (Picture via X - @@NetOneCellular)

Zimbabwe faces alarming rise in cyber attacks amid bank hacking

0
HARARE - Zimbabwe has witnessed a significant surge in cyber attacks in recent months, with local entities, including banks, falling victim to hacking, the country's Minister of Information Communication Technology, Tatenda Mavetera has revealed.

Don't miss a story

Breaking News straight to your inbox.

No spam just news !

0 0 votes
Article Rating
Subscribe
Notify of
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Donate to Nehanda Radio

Latest Recipes

Latest

More Recipes Like This