Soiled business brands – Ferreting the Impala
By Tendai Chabvuta
Big brands that do not take care when dealing with their business run the risk of soiling their brands to a point of no return or leaving them with unpleasant dents. This could be said about the recent saga with the Impala Car Rental’s brand.
The case is quite interesting because it calls for an examination of the relationship between politics, state and business in Zimbabwe. Its is a case of the impala being hunted by the ferret. An examination of what has transpired is necessary.