Miss Tourism Zimbabwe 2016, Ashley Morgen who is clearly enjoying her reign, is not stopping at anything as she has made the cover of this month’s fastjet inflight magazine – Places.
For the cover, Morgen who will surrender her crown on December 9, was dressed by celebrated South African designer Khosi Nkosi and photographed by Angie Lazaro at a photo shoot done on the Mighty Zambezi River at Matetsi Private Game Lodge in Victoria Falls.
Also featured in fastjet’s August 2017 Places Magazine is iconic star Oliver Mtukudzi along some of the attractions Zimbabwe offers visitors.
“The editorial mix of Places Magazine will be representative of all fastjet destinations in Africa,” said fastjet Zimbabwe spokesperson Faith Chaitezvi.
She said like any magazine, in-flight magazines were used to entertain and educate travellers as part of the on-board customer experience.
“Editorial mix and brand fit are paired to not only inform and entertain, but as a brand extension product, it also becomes a highly leverageable tool in communicating with our passengers.
“As a marketing communication tool, a correctly leveraged in-flight magazine adds value well beyond the initial moment of engagement and consumption.”
Following two beta-issues, the August 2017 edition of fastjet’s Places Magazine marks the transition from Smart Travel to a more accessible title with greater universal appeal.
Award-winning writer, Tshepang Molisana, from South Africa has been appointed as editor of Places Magazine with her role being to develop a magazine that will appeal cross-culturally and pursue the essence of the African continent.
“Our intent is to showcase the richness of Africa’s heritage, the personalities and the talent that is in abundance. Places Magazine is an open invitation to share the incredibleness of Africa while showcasing the fastjet network and brand.”
The new-look magazine and cover comes at a time the Tanzanian airline has introduced additional flights between Harare and Johannesburg, Harare and Victoria Falls as well as Victoria Falls and Johannesburg.
The airline now operates approximately 78 weekly flights in Zimbabwe, including its popular Harare to Dar es Salaam route. The Chronicle